"A Person who Stops Advertising to Save Money is a like a Person who Stops a Clock to Save Time." ...Henry Ford
Why Use Promotional Products & Clothing?
Marketing with Promotional Products & Clothing must be an essential part of your Annual Marketing Budget since it is a Tangible & Physical Advertising Medium that is SEEN REPEATEDLY by Potential, New & Existing Customers. This Constant Form of Marketing is Key into both Building and Maintaining your Organization's "LONG-TERM IDENTITY" and Corresponding Success each year with your Target Audience.
Compare what you Spend Each Year on Other Forms of Advertising to Build your Brand or get your Message out in either: Print, Radio, TV or Billboards and you just can not Compare the Direct Impact and Cost Effectiveness of Potential, New and Existing Customers Repeatedly using your Promotional Products & Clothing and its Long-lasting Impression on your Target Audience.
Thus, More of your Annual Marketing Budget should be Dedicated to this Effective Form of Advertising that Repeatedly Gets Seen: Day after Day, Week after Week, Month after Month, & Year after Year.
FOUR MAIN CATEGORIES OF PROMOTIONAL PRODUCTS & CLOTHING:
1) Ad Specialties (given with no obligation): Promotional Products are a Great Source for Tradeshow Give-aways, Launching a New Product or Promoting an Event. Memories are short so the Right Promotional Aid can make a Lasting Impression.
2) Premiums (given with obligation): These would be Obligated Promotional Premiums Linked to Purchase of a Product or Service. For example, Buy this and you Get this with it. Premiums also give Support in Building Brand Awareness and Portraying your Organization’s Identity with Products that will last.
3) Incentives/Recognition Awards (Premiums plus Recognition): Within your Organization, Promotional Give-aways to Employees are Effective Incentives to Boost Productivity and Encourage Loyalty. They Build Morale and Create a Sense of Teamwork. Demonstrate your Appreciation of your Employees with Quality Products that they can use and display.
4) Business Gifts (given to show your appreciation): The Right Gift Can Lend a Hand in Building Strong Long-term Relationships and Encourage Interaction in Business as well as in your Community.
TOP FIVE REASONS TO USE PROMOTIONAL PRODUCTS:
1) For Organization Identity - Goodwill - Image; 2) Recognize Employee Performance - Sales - Safety Incentives - Motivation; 3) Generate Sales Leads - Business Gifts - Sport & Leisure Giveaways; 4) Promote Trade Show Traffic - Giveaways - Communication Tools; 5) Rewarding Customer Loyalty
Please click below to see various reasons on why to use Premiums and Incentives. Whether it is for Motivating and Rewarding Employees for Higher Productivity or Safety Incentives to Reduce your Insurance Premiums, we are sure to assist you on Establishing a Premiums and Incentives Program that is right for your Organization.
Please note that in the past number of years, the demand for last minute Rush Service Orders has been a Growing Occurence. We at Mallon's are committed to offering a Rush Service apart from our in-house production of Screen Printed and Embroidered Promotional Clothing, we have also established ties with many of our Top Suppliers of Promotional Products to also offer a 24-48 Hour Rush Service. Some vendors offer this Rush Service at no extra charge, while others charge a minimal one time $40 Rush Charge to enable delivery of many Imprinted Products within one week of ordering.
All of our sales consultants just returned from the Annual Promotional Products and Clothing Trade Show. The one common theme for this year in our industry is "Eco-Friendly". The bottom line is whether the promotional items are made from "recycled" material or if they are "reusable" alternatives compared to non-environment friendly items such as plastic bags, most of our suppliers are providing alternative promotional items to help save the environment. We see this more of a continuing trend for years to come, rather than a fade.
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