Reach
The power of promotional products cannot be underestimated as it drives an undisputed level of brand exposure. Promotional products not only reach their target audience, but they also provide opportunities to reinforce branding and messaging with increased frequency across multiple measurement platforms.
Frequency Of Exposure
The majority of consumers are exposed to promotional products most of the time each day; however, one third of Millennials said they are in contact with a promotional product at all times.
Length Of Exposure
The longer a promotional product is kept, the more impressions it makes on the recipient and anyone else who is exposed to the recipient using the product. The majority of consumers keep a promotional product between one and five years. Women may keep a promotional product up to 10 years, whereas men may keep a promotional product for 11 or more years.
Range Of Exposure
Eight in 10 consumers choose to pass along a promotional product if they don’t keep it for themselves, which ultimately furthers the brand’s reach. On average, five in 10 will pass on a promotional product to someone else. Roughly four in 10 will pass promotional products on when they are finished using them.
*Categories are weighted and may not equal 100%.
