Blogs

Industry Research on Why Promotional Products Connect with Consumers

Mar 02

Understanding why consumers choose to keep promotional products provides key insights into which features are most valued by recipients. Unlike traditional advertising vehicles whose sole pu...

Consumer Study Reinforces The Influence, Clout And Muscle Of Promotional Products

Mar 02

Consumers like promotional products. Consumers keep promotional products. Consumers have spoken and they praise promotional products as the leading advertising vehicle fo...

Five R’s Of Promo Products - #1 Reach

Mar 02

Reach The power of promotional products cannot be underestimated as it drives an undisputed level of brand exposure. Promotional products not only reach their target audience, but they also provide o...

Five R’s Of Promo Products - #2 Recall

Mar 02

Recall When prompted with an unaided question, 83 percent said they recalled at least one brand and 23 percent recalled at least one message from a promotional product they received; however, if aide...

Five R’s Of Promo Products - #3 Resonance

Mar 02

Resonance Master marketer Seth Godin recently remarked, “It is impossible to market at people any more. The only choice is to market with them.” Advertising that creat...

Five R’s Of Promo Products - #4 Reaction

Mar 02

Reaction “We don’t want people to buy a brand, we want people to buy into a brand, to make it part of their lives,” Stan Richards, founder of The Richards Group, once said. Advertis...

Five R’s Of Promo Products - #5 Relativity

Mar 02

Relativity Brands are presented with an endless stream of opportunities to deliver their message, so how each option compares becomes essential when marketers are weighing where to invest advertising...