Why Is Promotional Marketing So Effective?
Mallon's is a Solutions Provider of Promotional Products & Clothing. Promotional Marketing should be a Key Integral Part of your Organization's Overall Annual Marketing Focus & Budget. Mallon's has Helped Many Organizations Keep their "Name or Brand" in the "Hands & Minds" of their Existing & Potential Customers. With such a high retention rate as this fact, if they can recall your brand, then they will use your brand when the need arises. Marketing with Promotional Products & Clothing must be an essential part of any Annual Marketing Budget since it is a Tangible & Physical Advertising Medium that is SEEN REPEATEDLY by Potential, New & Existing Customers. This Constant Form of Marketing is Key into both Building and Maintaining your Organization's "LONG-TERM IDENTITY" and Corresponding Success each year with your Target Audience. Compare what you Spend Each Year on Other Forms of Advertising Mediums to Build your Brand or Deliver your Message in either: Print, Radio, TV, Direct Mail or Billboards and you just can’t compare the Direct Impact and Cost Effectiveness of Potential, New and Existing Customers Repeatedly using Promotional Products & Clothing and its Long-lasting Impression on your Target Audience. More and More Successful Growing Companies have Promotional Marketing as a larger Percentage of their Overall Annual Marketing Budgets due to the diluted effects of other Mass Media Mediums, such as newspaper, TV and Radio Ads. More of your Annual Marketing Budget should also be dedicated to this Effective Form of Marketing that Repeatedly Gets Seen & Retained … Day after Day, Week after Week, Month after Month, Year after Year By New or Potential & Existing or Referred Customers. Since 1981, Mallon's Strives to Help All Its Clients Find the Right Marketing Solutions for Every Need, Budget & Deadline. Mallon's Delivers "HANDS-ON" Advertising that Works!!! Our Experienced Staff Strives to ensure that all Orders are done to each of our Client's Complete Satisfaction...Guaranteed!
Four Main Categories for Promotional Products & Clothing:
It is a misconception that Promotional Products are quickly and easily discarded, when in fact, they stay with your New & Existing Customers for a very long time with repeated exposure to your brand. 1) Ad Specialties (given with no obligation): Promotional Products are a Great Source for Tradeshow Giveaways, Launching a New Product or Promoting an Event. Memories are short so the Right Promotional Aid can make a Lasting Impression. 2) Premiums (given with obligation): These would be Obligated Promotional Premiums Linked to Purchase of a Product or Service. For example, buy this and you get this with it. Premiums also give Support in Building Brand Awareness and portraying your Organization’s Identity with Products that will last. 3) Incentives/Recognition Awards (Premiums plus Recognition): Within your Organization, Promotional Giveaways to Employees are Effective Incentives to Boost Productivity and Encourage Loyalty. They Build Morale and Create a Sense of Teamwork. Demonstrate your Appreciation of your Employees with Quality Products that they can use and display. 4) Business Gifts (given to show your appreciation): The Right Gift Can Lend a Hand in Building Strong Long-term Relationships and Encourages Interaction in Business as well as in your Community.
Top Five Reasons To Use Promotional Products & Clothing:
Top Reasons to Use Promotional Clothing & Products: Not only does your Promotional Products reach your Existing Customers, but other New Potential Customers will also see your Branding as well, and sometimes by a trusted source to gain positive "Word of Mouth" referrals. Five Main Reasons to Use Promotional Marketing: 1) For Organization Identity - Goodwill - Image; 2) Recognize Employee Performance - Sales - Safety Incentives - Motivation; 3) Generate Sales Leads - Business Gifts - Sport & Leisure Giveaways; 4) Promote Trade Show Traffic - Giveaways - Communication Tools; 5) Rewarding Customer Loyalty
Most Popular Promotional Products & Clothing Categories:
Compare this High Retention Rate with other Forms of High Cost, Low Exposure/Diluted Mass Media Alternatives, such as Newspapers, Radio & TV Advertising. Here are the Most Popular Types of Promotional Marketing Products and their Respective Percentages of Popularity: 1) 50% Wearables - Jackets - T-Shirts - Fleece - Hats; 2) 9% Writing Instruments; 3) 7% Glassware/Ceramics; 4) 6% Recognition Awards - Clocks - Watches - Trophies - Jewelry; 5) 6% Textiles - Tote Bags - Flags - Umbrellas - Chairs; 6) 4% Calendars: Wall, Desk, Day-timers, Planners 7) 4% Desk/Office/Business Accessories - Calculators – Tech Ideas; 8) 4% Giveaways - Buttons - Magnets - Pins - Stickers - Balloons; 9) 4% Sporting Goods/Leisure Products/Travel Accessories; 10) 4% Automotive Accessories – Key Tags - Decals - License Plate Frames 11) 2% All Other Ideas - Computer accessories, food gifts, games, household & personal items Above Percentages can be all used to Equal 100% of your Typical Annual Promotional Marketing Budget.
Why are Loyalty "Premiums", Safety & Sales "Incentives" Programs so Effective?
Please see the various "Flashing" Reasons on why to use Loyalty Premiums and Sales Incentives. Whether it is for Motivating and Rewarding Employees for Higher Productivity or Safety Incentives to Reduce your Insurance Premiums, we are sure to assist you on Establishing a Premiums and Incentives Program that is right for your Organization.Click Here for our Popular "Premiums & Incentives"
4-7 Day Rush Order Service Available:
Please note that in the past number of years, the demand for last minute Rush Service Orders has been a Growing Occurence. We at Mallon's are committed to offering a Rush Service apart from our in-house production of Screen Printed and Embroidered Promotional Clothing, we have also established ties with many of our Top Suppliers of Promotional Products to also offer a 24-48 Hour Rush Service, so along with art prep and shipping time, orders can be at your door in 1 Week or 4-7 Days.Please Click Here: 4-7 Day Free Rush Service Ideas
Eco-Friendly Promotional Ideas:
All of our sales consultants just returned from the Annual Promotional Products and Clothing Trade Show. The one common theme for this year in our industry is "Eco-Friendly". The bottom line is whether the promotional items are made from "recycled" material or if they are "reusable" alternatives compared to non-environment friendly items such as plastic bags, most of our suppliers are providing alternative promotional items to help save the environment. We see this more of a continuing trend for years to come, rather than a fade.Click Here to view some of our Eco-Friendly Ideas